Tunisia, with its rich blend of history, culture, and natural beauty, presents an extraordinary destination that caters to the discerning tastes of travellers seeking something truly exceptional.
Here are some compelling reasons why high-end travellers from the UK should choose Tunisia for their upcoming winter and spring getaways, along with the unparalleled offerings they can anticipate:
Short break & Luxurious Accommodations: Tunisia offers diverse high-end accommodations, from boutique hotels to beachfront resorts and private villas. These provide luxury and personalized service, just a 3-hour flight from London. Options include international hotel brands or authentic “Dar” (house in Arabic), which is a converted from traditional house to a luxurious boutique hotel, in places like Sidi Bou Said, Gammarth or the Medina. Visitors could enjoy the finest bars and restaurants as well as a vibrant nightlife.
In a boutique hotel, the user experience is paramount. This involves creating an atmosphere where guests feel welcomed, comfortable, and valued. This starts with intuitive and aesthetically pleasing room designs that incorporate local culture and art.
The aim is to offer guests an immersive experience that goes beyond traditional hospitality. This might include cultural activities such as traditional Tunisian cooking classes, guided tours to nearby historical sites like Carthage and opportunities to engage with local artisans. The hotel may also host themed events or performances that showcase Tunisian heritage, creating a unique and memorable stay for guests.
In summary, a boutique hotel in Tunisia should prioritize both the user experience and the immersive experience to provide guests with a memorable and culturally rich stay.
Our Tourism industry is heading towards embracing the environmental sustainability and digitalization. The main objective is to build out of our Tourism Industry an engine for economic growth and a beacon of supporting local communities especially in the internal regions of Tunisia.
Exquisite Cultural Heritage: Tunisia boasts rich cultural heritage with sites like Carthage, Roman amphitheatres, and the preserved medina of Tunis. It has 9 UNESCO World Heritage sites, including the Bardo Museum with the world’s largest mosaic collection, El Jem’s Roman Colosseum, Dougga Roman Ruins, and Carthage. The bustling Medinas in Tunis, Sousse, and Kairouan add to its charm. Djerba Island recently joined UNESCO’s World Heritage List, highlighting its history and iconic Ghriba synagogue.
Unique Desert Adventures: Explore the Sahara Desert for unique adventures: Private camel treks, dining under starlit skies in luxury desert camps and captivating sunrise views over the dunes await.
Accessible via a 2-day Sahara excursion with an overnight stay in a desert inn or camp, you can also delve into Berber heritage. These original Tunisian inhabitants have remarkable villages, troglodyte dwellings, and distinctive ksours, fortified grain stores.
Visit Tozeur’s picturesque oasis with its endless palm tree walks and charming medina. Just 30 minutes away, discover the well-preserved Star Wars film set.
Culinary Excellence: Follow the steps of Jamie Oliver during his recent trip, to get filled up by inspiration of the sublime sights and flavours of the thrilling Tunisian food!
Tunisia’s rich culinary heritage reflects its diverse history, from Berbers and Carthaginians to Romans, Ottomans, and the French. Start in Tunis, where the ancient medina offers street food delights like “brika à l’oeuf,” an egg-filled filo pastry.
Explore Tunisian wines with a history dating back 2.000 years, including rosés, sparkling whites and rich reds. Nabeul, near Hammamet, is renowned for its peppers and the famous Tunisian chilli paste, Harissa.
Head to the Sahel region on the coast, a top olive oil producer, carrying on a tradition introduced by the Romans. Tunisian cuisine is a flavourful journey through history and culture.
Exclusive Wellness Retreats: Tunisia offers top-tier spa and wellness retreats in picturesque locations, providing tailored wellness programs and holistic treatments. A luxury resort and spa holiday in Tunisia goes beyond pampering, immersing you in serene settings and soothing treatments amid lush gardens, ensuring complete relaxation for your body and mind.
Golf: Tunisia boasts championship golf courses with breath-taking coastal views, making it a golfer’s paradise. With year-round sunshine, stunning beaches, and lush green courses, a golf getaway in Tunisia offers an unforgettable experience. The diverse landscapes, from hills to palm groves, provide unique golfing opportunities against scenic backdrops.
In summary, Tunisia offers a captivating blend of history, luxury, and unparalleled experiences, making it an exceptional choice for discerning high-end travellers from the UK looking to create unforgettable memories.
Tunisian Ministry of Tourism has set up our 2035 strategy to catch up with our competitors, based on 4 key pillars: competitiveness, diversification, investment and marketing. In the recent years, our main milestone has been to restore the image and credibility of Tunisia as a reliable tourist destination after being hit by multiple crisis.
The main lines are to promote our rich and diverse heritage, the Tunisian hospitality and the respect of the environmental and sustainability values.
Thanks to our fruitful and robust collaboration with the private sector, we’ve successfully initiated various alternative tourism projects. These projects include the “Culinary Route,” the “Cinematic Route,” and the “Historical Route.” A particular emphasis has been placed on working with Destination Management Organizations (DMOs) in destinations such as Carthage, Zaghouan, Mahdia and the remarkable “Dahar Destination” situated in the South East, which won first prize in the category “Culture and Community” at the Green Destination Story Awards during ITB Berlin 2022.
In our efforts to promote Tunisia as a top destination, we employ a multi-faceted approach. Firstly, we maintain a close working relationship with our sales network, engaging in meetings, events with travel agents and arranging visits to Tunisia through educational trips. These trips enable travel agents to explore and discover the diverse offerings of our country.
We are always connected with our key partners, stakeholders and airlines, with always a one-to-one discussion with them with an aiming to expand their capacities and programs for Tunisia year over year, and we launched a several joint advertising campaigns to enhance our visibility.
The short term has started already. We have reconnected with all major partners such us TOs and airlines to operate in Tunisia (i.e: EasyJet) and we are doing our best to support them to increase their capacities/programmes for Tunisia YoY. We have also reconnected and rebuild the trust with all major Cruise liners after several years of non-operation.
Tourism Investment
The structure of tourism investment in Tunisia has improved in recent years, with many potential investors intending to invest in 174 projects worth a total of TND 556.7 million, according to Mohamed Mehdi Haloui, investment director at the National Tourist Office.
The value of investments made during the year 2023, which came into operation, amounted to TND 57.5 million, mainly represented by the opening of 6 hotels, 9 guest houses, 3 rural residences, in addition to the opening of a luxury hotel and 4 tourist restaurants.
The improvement of the investment structure and the success of Tunisia as a tourist destination have helped to attract major brands to the world of tourism, especially in the last two years.
On the other hand, with regard to the most important projects currently being implemented and scheduled for 2024, the real estate mission company “Tradco” has completed all the procedures for initiating the construction of a 5-star hotel with a total investment of around 51 million dinars. This is in addition to a major project in Greater Tunis for the completion of the “Marriott // Westin” hotel worth 90 million dinars, which is now at the stage of completing the procedures required to obtain the necessary permits.
The intention is to invest TND 55 million in a major project on the shores of Lake Tunis, which will include a residential and commercial complex and a bed and breakfast.
Projects underway
The northern suburbs are also expanding, with work underway “CityBell” hotel in La Marsa.
The tourism sector has also been boosted recently with the launch of a major tourism project involving an integrated tourist complex of tourist residences and commercial areas in the Tabarka region, with a total investment of TND 100 million.
Among the projects due to come on stream this year are a 4-star hotel on rue Jean Jaurès in the city centre, at a cost of TND 4 million, and a youth hostel.
In Gafsa, the extension of the Mamoun Hotel is well advanced and will be inaugurated in the coming months.
In addition to these projects, there are others to complete tourist areas in a number of towns, both in the north and in the south.
Tunisia has also managed to attract prestigious names such as Radisson Blu, Concorde and Marriott…
This is further proof of the attractiveness of Tunisia as a destination, which continues to be chosen to host mega tourism projects, such as the tourist boat on the lake, which will bear the name of a famous brand that will be the first to enter Tunisia, the international brand MAMA Shelter.